We’re a big fan of transparency at Betty, so here’s what you can expect to pay when working with us.
Packages
Strategic Brand Audit
£750
Our brand audit package evaluates your position in the market, and how your current brand aligns with your goals. It reviews your messaging, visual identity, and positioning, and creates a comprehensive report with actionable insights.
Includes:
Questionnaire
90-minute deep-dive call
Full brand review (positioning, messaging consistency, visual cohesion, website structure)
15–20 page written report
Prioritised action steps
60-minute walkthrough session
Perfect for:
Founders and independent organisations with an existing brand
Charities or non-profits who feel their messaging or positioning isn’t landing
Small businesses preparing for growth or investment
Anyone wanting expert insight before committing to a full rebrand
Timeline: 2–3 weeks from enquiry to delivery.
Brand Clarity & Identity
£2,200
The Brand Clarity and Identity package is designed for people who need both strategic direction and a core visual identity to get moving. We define your positioning, audience and messaging — then translate that into a bold visual identity that reflects who you are and where you’re going.
Includes:
Pre-work questionnaire
90-minute discovery session
Audience and positioning clarity
Core messaging framework
Brand direction document
Logo design system
Colour palette
Typography selection
Mini brand guidelines (core usage guidance)
60-minute handover session
Perfect for:
Founders launching or refining their business
Businesses ready to move past DIY branding
Organisations that need clarity and a strong visual foundation
Timeline: 4–5 weeks from enquiry to delivery.
Brand Foundation
From £3,500
Brand Foundation give you all the tools you need to grow your brand. We develop the strategic thinking and translate it into a complete visual and verbal brand system that works consistently across every touchpoint.
Includes:
Pre-work questionnaire
Half-day or two-part discovery workshop
Audience and positioning clarity
Core messaging framework
Brand strategy document
Logo suite
Colour system
Typography system
Visual direction and supporting brand elements
Brand guidelines (comprehensive usage guidance)
Key brand assets (e.g. social templates, launch graphics or core collateral)
Online assets library (Google Drive)—your central source of truth!
60-minute handover session
Perfect for:
Organisations ready to invest fully in their brand
Businesses that have outgrown DIY or piecemeal design
Charities and independent organisations seeking a cohesive system
Founders building for long-term growth
Timeline: 6–8 weeks from enquiry to delivery.
Brand Foundation + Website
From £6,500
Brand Foundation and Website provides all the benefits of Brand Foundation, plus your brand shopfront—a digital presence that communicates your brand story, mission, and values, with user experience and accessibility at the forefront.
Includes:
Pre-work questionnaire
Half-day or two-part discovery workshop
Audience and positioning clarity
Core messaging framework
Brand strategy document
Logo suite
Colour system
Typography system
Visual direction and supporting brand elements
Comprehensive brand guidelines
Key brand assets (e.g. social templates, launch graphics or core collateral)
Online assets library (Google Drive)—your central source of truth!
Website strategy and structure
Sitemap and page planning
Custom website design
Development and build (Squarespace or Shopify)
Basic on-page SEO setup
Website training session
Launch support
Perfect for:
Startups
Founders ready for a cohesive brand and digital presence
Independent organisations building for long-term growth
Timeline: 10–12 weeks from enquiry to launch
Ongoing brand support can be added on to any of these packages as a monthly retainer. If you’re not sure which package you need then let’s have a chat.
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