We’re a big fan of transparency at Betty, so here’s what you can expect to pay when working with us.

Packages

Strategic Brand Audit

£750

Our brand audit package evaluates your position in the market, and how your current brand aligns with your goals. It reviews your messaging, visual identity, and positioning, and creates a comprehensive report with actionable insights.

Includes:

  • Questionnaire

  • 90-minute deep-dive call

  • Full brand review (positioning, messaging consistency, visual cohesion, website structure)

  • 15–20 page written report

  • Prioritised action steps

  • 60-minute walkthrough session

Perfect for:

  • Founders and independent organisations with an existing brand

  • Charities or non-profits who feel their messaging or positioning isn’t landing

  • Small businesses preparing for growth or investment

  • Anyone wanting expert insight before committing to a full rebrand

Timeline: 2–3 weeks from enquiry to delivery.

Brand Clarity & Identity

£2,200

The Brand Clarity and Identity package is designed for people who need both strategic direction and a core visual identity to get moving. We define your positioning, audience and messaging — then translate that into a bold visual identity that reflects who you are and where you’re going.

Includes:

  • Pre-work questionnaire

  • 90-minute discovery session

  • Audience and positioning clarity

  • Core messaging framework

  • Brand direction document

  • Logo design system

  • Colour palette

  • Typography selection

  • Mini brand guidelines (core usage guidance)

  • 60-minute handover session

Perfect for:

  • Founders launching or refining their business

  • Businesses ready to move past DIY branding

  • Organisations that need clarity and a strong visual foundation

Timeline: 4–5 weeks from enquiry to delivery.

Brand Foundation

From £3,500

Brand Foundation give you all the tools you need to grow your brand. We develop the strategic thinking and translate it into a complete visual and verbal brand system that works consistently across every touchpoint.

Includes:

  • Pre-work questionnaire

  • Half-day or two-part discovery workshop

  • Audience and positioning clarity

  • Core messaging framework

  • Brand strategy document

  • Logo suite

  • Colour system

  • Typography system

  • Visual direction and supporting brand elements

  • Brand guidelines (comprehensive usage guidance)

  • Key brand assets (e.g. social templates, launch graphics or core collateral)

  • Online assets library (Google Drive)—your central source of truth!

  • 60-minute handover session

Perfect for:

  • Organisations ready to invest fully in their brand

  • Businesses that have outgrown DIY or piecemeal design

  • Charities and independent organisations seeking a cohesive system

  • Founders building for long-term growth

Timeline: 6–8 weeks from enquiry to delivery.

Brand Foundation + Website

From £6,500

Brand Foundation and Website provides all the benefits of Brand Foundation, plus your brand shopfront—a digital presence that communicates your brand story, mission, and values, with user experience and accessibility at the forefront.

Includes:

  • Pre-work questionnaire

  • Half-day or two-part discovery workshop

  • Audience and positioning clarity

  • Core messaging framework

  • Brand strategy document

  • Logo suite

  • Colour system

  • Typography system

  • Visual direction and supporting brand elements

  • Comprehensive brand guidelines

  • Key brand assets (e.g. social templates, launch graphics or core collateral)

  • Online assets library (Google Drive)—your central source of truth!

  • Website strategy and structure

  • Sitemap and page planning

  • Custom website design

  • Development and build (Squarespace or Shopify)

  • Basic on-page SEO setup

  • Website training session

  • Launch support

Perfect for:

  • Startups

  • Founders ready for a cohesive brand and digital presence

  • Independent organisations building for long-term growth

Timeline: 10–12 weeks from enquiry to launch

Ongoing brand support can be added on to any of these packages as a monthly retainer. If you’re not sure which package you need then let’s have a chat.

WE LOVE WORKING WITH

Solo founders


Small, independent businesses


Communities


Small charities and non-profits


Heritage and conservation organisations