Crafting brands for passionate, purpose-driven people
Betty collaborates with visionary changemakers dedicated to creating a positive impact in the world.
A bold campaign led by Redbridge Council to tackle violence against women and girls (VAWG) in the borough.
CAMPAIGN BRAND
Supporting people navigating the UK care system and fighting for change at the highest level with a new name and new brand.
RENAME | REBRAND
Transform Trade is a global community of farmers, workers, collectives, campaigners, donors and supporters working together for trade that values people over profit.
RENAME | REBRAND
A campaign brand, interactive mobile game and UI system designed to raise awareness of violence against women and girls through storytelling, activism, and discovery.
BRAND | WEBSITE | PACKAGING | MERCH
A campaign brand, interactive mobile game and UI system designed to raise awareness of violence against women and girls through storytelling, activism, and discovery.
CAMPAIGN BRAND
Great brand stories are powerful. Let Betty help tell yours:
Brand Strategy
Align your brand’s purpose with a strategy that authentically connects you to your audience and helps you clearly communicate who you are, who you’re for, and how you show up for the people you support.
Brand Design
Together, we can create a brand that’s more than decoration — one that tells your brand story and communicates your mission, vision, and values whilst amplifying voices and creating connection.
Digital Brand
Let’s craft a website that’s not just a pretty face but makes your audience feel empowered - a digital space that centres your audience's experience by prioritising accessibility and inclusivity.
I LOVE WORKING WITH:
Purpose driven small businesses
Female founders
LGBTQIA+ founders
Disabled founders
Changemakers
I’m passionate about creating brands for individuals, communities, and organisations who are bravely trying to make a difference whether in their own lives or others.
Ethical design, inclusivity, and accessibility drives everything I do.
Charities & non-profits
Sustainable skincare and beauty
Tech-for-good
Ethical fashion
Small, independent businesses
Communities
SECTORS I WORK IN
Betty’s values
Clients
RECOGNITION
National Learning Award, 2020
National Diversity Award, 2020
Bond Award, 2022 – Transform Trade rebrand
The Carer, 2023 – Care Rights UK rebrand
Featured on Good Morning Britain, 2023 – This Has To Stop campaign
Featured in the Daily Mail & Evening Standard, 2023 – This Has To Stop campaign
Winner of Campaign of the Year, LGC Awards, 2025 – This Has To Stop campaign
A little bit about Betty
Betty, is a small brand studio founded and lead by me, Elizabeth Elcoate, a brand designer and project lead with over 15 years experience working with founders and social changemakers. I have a trusted group of talented collaborators who partner on projects providing illustration, copywriting, and digital development expertise.
My mission is to amplify voices that often go unheard and to design with heart, soul, and purpose.
LET’S CHAT