Louise Thomas Skin Care

A new female-founded, science-backed skin care range built around education, expertise, and community.

My work

Brand strategy, visual and verbal identity, packaging design, merchandise, and Shopify website

Visual Brand includes

  • Logo and logomark

  • Brand guidelines

  • Colour palette

  • Typography

  • Packaging design

  • Print assets (POS, merchandise, press kit)

Verbal Brand includes

  • Tone of voice

  • Mission statement

  • Vision statement

  • Values

Digital Design includes

  • Shopify website UI

Mobile UI Design

Homepage

Mobile-first homepage design balancing visuals and storytelling with intuitive product pathways.

Menu

Streamlined mobile menu with easy access to product categories, search, and account features — designed for clarity and quick navigation.

Product page

Product detail layout highlighting key information hierarchy, clean add-to-cart interactions, and accessible type for comfortable mobile shopping

THE CHALLENGE

Launching a new skincare brand into a crowded and competitive market, while translating Louise’s 25+ years of skincare expertise and trusted client relationships into a compelling digital-first brand.

THE SOLUTION

Working closely with Louise, we developed a brand identity that reflects her expertise and personal story. User research and feedback from her loyal client base shaped both the brand strategy and tone. The result is a simple but confident visual identity with playful, human touches — built for shelf appeal, digital clarity, and long-term growth.

The Shopify site is clean, accessible, and crafted to bring the in-clinic experience online — extending Louise’s ethos of inclusive, results-led skincare to a wider audience.

Louise Thomas-Minns, Founder of Louise Thomas Skin Care says:

‘Liz was excellent at helping us to establish the core brand objectives and tone of voice before embarking on the visual design and identity. She has a real flair for understanding the key messages that need to be portrayed and considers longevity when it comes to producing effective branding’

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